Content Production System
A content workflow platform with briefs, AI assisted drafts, review queue, brand context, and export tools.
Concept only. The scope, features and timeline are how we would plan this build. The screens are illustrative and there is no client behind it. Real engagements always start with a fit call and a discovery sprint.
Service: AI product workflows
- Launch post●
- Webinar invite
- Pricing update
- Customer story
- Changelog
What the team is trying to solve
A marketing team manages briefs, drafts, reviews, approvals, and publishing across docs, email, and chat. Context is lost. Brand voice drifts. Status is unclear.
What we would actually build
A content workflow platform. Briefs go in, AI generates a first draft using saved brand context, the team reviews and approves in queue, then exports to publishing tools.
Marketing teams, content studios, and in house brand teams.
The build, broken down
- Content brief intake
- Brand context library
- AI draft generation per format
- Review queue with comments
- Approval states
- Version history per draft
- Export to CMS, doc, or markdown
- Performance feedback loop
How someone moves through it
- 1Brief
Team submits a brief with goal and audience.
- 2Draft
AI generates a first draft using brand context.
- 3Review
Editors leave comments and request edits.
- 4Approve
Approvers sign off or send back.
- 5Export
Final draft exports to the CMS or doc tool.
What you get at the end
- Brief intake forms
- Brand context library
- AI drafting pipeline
- Review and approval workflow
- Version history per draft
- Publishing integrations
A starting stack, not a hard rule
- Next.js or Vite plus React
- OpenAI, Anthropic, or Gemini APIs
- Postgres plus pgvector
- File storage on S3 or Supabase
- Tiptap or Lexical for the editor
Real scope depends on the discovery sprint.
What we tick off before going live
- Core flows tested end to end
- Auth and permissions verified
- Analytics events on every key action
- SEO, sitemap, and Open Graph in place
- Performance budget on the critical path
- Accessibility quick wins shipped
- Backups and error monitoring live
- Handover docs and runbook delivered
Want something like this built for your product?
Send the rough version. We can help shape the scope.
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