Example build conceptAI WorkflowDemo · 09

Content Production System

A content workflow platform with briefs, AI assisted drafts, review queue, brand context, and export tools.

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Concept only. The scope, features and timeline are how we would plan this build. The screens are illustrative and there is no client behind it. Real engagements always start with a fit call and a discovery sprint.

Service: AI product workflows

studio.example-studio.com/content
Briefs
  • Launch post
  • Webinar invite
  • Pricing update
  • Customer story
  • Changelog
Launch post draft
Brand: warm, clear, no hype
AI draft v3
ApproveRequest edits
Problem

What the team is trying to solve

A marketing team manages briefs, drafts, reviews, approvals, and publishing across docs, email, and chat. Context is lost. Brand voice drifts. Status is unclear.

Product shape

What we would actually build

A content workflow platform. Briefs go in, AI generates a first draft using saved brand context, the team reviews and approves in queue, then exports to publishing tools.

Target users

Marketing teams, content studios, and in house brand teams.

Core features

The build, broken down

  • Content brief intake
  • Brand context library
  • AI draft generation per format
  • Review queue with comments
  • Approval states
  • Version history per draft
  • Export to CMS, doc, or markdown
  • Performance feedback loop
User flow

How someone moves through it

  1. 1
    Brief

    Team submits a brief with goal and audience.

  2. 2
    Draft

    AI generates a first draft using brand context.

  3. 3
    Review

    Editors leave comments and request edits.

  4. 4
    Approve

    Approvers sign off or send back.

  5. 5
    Export

    Final draft exports to the CMS or doc tool.

Deliverables

What you get at the end

  • Brief intake forms
  • Brand context library
  • AI drafting pipeline
  • Review and approval workflow
  • Version history per draft
  • Publishing integrations
Suggested tech

A starting stack, not a hard rule

  • Next.js or Vite plus React
  • OpenAI, Anthropic, or Gemini APIs
  • Postgres plus pgvector
  • File storage on S3 or Supabase
  • Tiptap or Lexical for the editor
Typical timeline
6 to 10 weeks

Real scope depends on the discovery sprint.

Best fit for
Marketing teams, content studios, and in house brand teams.
Launch checklist

What we tick off before going live

  • Core flows tested end to end
  • Auth and permissions verified
  • Analytics events on every key action
  • SEO, sitemap, and Open Graph in place
  • Performance budget on the critical path
  • Accessibility quick wins shipped
  • Backups and error monitoring live
  • Handover docs and runbook delivered

Want something like this built for your product?

Send the rough version. We can help shape the scope.

Send a project brief